LG Electronics TV Global Amazon Ads / DSP Campaign
- Service
- E-Commerce
- Target Country
- Germany, Italy, Spain, Japan, Mexico, India
- Progression Period
- 7 months (in progress)
- Media
- Amazon
Challenge
- Increase sales of LG TVs.
- Increase LG’s market share on Amazon.
Solution
- Manage impression share and inventory through Amazon’s own SERP / PDP monitoring tools.
- Optimize Paid & Organic purchase conversion based on Amazon’s internal data.