Global Search Engine Optimization (SEO) Agency

Case Study 01.

Samsung Electronics Official Website Global SEO Management

This initiative transformed SEO from dispersed regional operations across global subsidiaries into centralized headquarters management, establishing and maintaining non-paid search as the primary sustainable customer acquisition channel.

+90

Simultaneous management of 90+ regional/language websites worldwide

+8

Selected as HQ agency for 8 consecutive years

Mission

Achieve and sustain elevated SEO management standards across 50+ subsidiaries tailored to diverse market needs

Accomplishment

Established sustainable quality foundation

Automated foundational management through proprietary SEO management features

Established HQ governance

Led headquarters-driven global performance management through SEO policy development/operation and annual strategic initiatives

Global standardization

Eliminated regional SEO disparities through regular training for regional subsidiaries and agency personnel

Case Study 02.

Samsung Electronics VD Division (TV & Monitor) Official Website Global SEO/GEO Management

This project established and operated strategic SEO/GEO frameworks, guidelines, improvement plans, and performance management platforms to enable subsidiaries to operate within a structured methodology.

+45

Management and support for 33 global subsidiaries

+8

Selected as official division agency for 8 consecutive years

Mission

Build executable global SEO/GEO framework and encourage subsidiary implementation

Accomplishment

Established HQ governance

Led headquarters-driven global performance management through SEO/GEO policy development/operation and annual strategic initiatives

Implemented performance management system

Collected and analyzed SEO/GEO performance based on unified standards, deriving actionable insights

Global standardization

Elevated subsidiary SEO/GEO capabilities through strategic framework implementation and systematic operations management

Case Study 03.

Rolex Official Sales Website Redesign SEO

Pre-launch SEO consulting for building a new site compliant with global SEO guidelines that all regional websites must follow.

+10

Applied to all domestic official sales sites

+98%

Website indexing rate improvement

Mission

Develop localization strategy adapting global SEO strategy to domestic search market and environment

Accomplishment

Implemented sustainable SEO operating system

Maximized SEO coverage and operational efficiency through platform structure improvements and CMS optimization

Internalized SEO operations

Marketing team training for search-engine-friendly site operations

Successful localization

Redefined and negotiated with HQ to adapt global SEO framework standards and expressions to domestic environment

Case Study 04.

Genesis Official Site SEO Issue Consulting

Resolved visibility duplication issues (SERP Cannibalization) caused by lack of SEO policies for multi-country/multi-language site operations, and established sustainable SEO operating policies.

+248%

Visibility improvement before/after issue resolution

+345%

Click improvement before/after issue resolution

Mission

Rapid visibility improvement through accurate diagnosis and resolution of existing SEO issues

Accomplishment

Established HQ governance

Created collaborative body for SEO operating policy development/distribution and issue management

Implemented search-friendly system

Automated foundational management through proprietary SEO features and CMS optimization

Secured stable traffic acquisition channel

Established reliable traffic acquisition channel for each country through accurate visibility

Case Study 05.

Samsung Semiconductor Global Redesign and SEO Management

Minimized SEO losses during complete redesign of Samsung Semiconductor's multi-country websites (Global, Chinese, Japanese, Korean) and maximized search visibility and traffic acquisition after new site launch.

+15%

Search traffic increase before/after redesign

+10%

Monthly average traffic improvement post-redesign

Mission

Successful SEO migration and competitive visibility across non-Google search engines (Baidu, Naver)

Accomplishment

Implemented sustainable SEO operating system

Maximized SEO coverage and operational efficiency through platform structure improvements and CMS optimization

Established HQ governance

Created collaborative body for SEO operating policy development/distribution and issue management

Secured search channel growth structure

SEO implementation expanded search result visibility, establishing organic channel as key website traffic source

Case Study 01.

LG HA Global Search Advertising Campaign

Search advertising campaign utilizing global/local search engines including Google/Yahoo/Yandex, targeting 46 countries globally, establishing and achieving differentiated KPIs based on each country's brand awareness. For countries with low awareness, optimized campaigns focusing on general keywords to expand share and website traffic while improving awareness; for countries with high awareness, optimized campaigns targeting conversions.

+133%

purchase-related conversion achievement rate

-24%

cost per visit

Mission

Maximize website traffic and conversions through country-specific brand awareness improvement

Accomplishment

Separate KPI setting by country

Country grouping and goal setting based on brand awareness

Operational metric establishment through CDJ analysis

Analyzed customer journey to purchase consideration by stages and set target metrics to expand high-involvement traffic

Highly relevant ad asset operations

Developed highly relevant copy for each group, improving user conversion potential and ad efficiency through consistent messaging aligned with keyword characteristics

Search term management system application

Minimized unnecessary impressions by creating and applying Negative Keyword Lists based on periodic search term keyword monitoring

Case Study 02.

Korean Air Global Search Advertising Campaign

Conducted 19 language promotional campaigns targeting 23 countries including Europe, Southeast Asia, Japan, and China. Operated to increase proprietary brand search volume and airline ticket sales revenue, significantly improving brand search advertising ROAS (Return on Ad Spend).

+13%

brand search volume

+1330%

average ROAS

Mission

Increase brand search volume and maximize airline ticket sales revenue

Accomplishment

Country-specific campaign/budget strategy

Planned keyword group structure and strategic budget allocation considering each country's cultural and linguistic characteristics

New keyword discovery

Discovered and utilized various new keywords including brand, short-tail, and long-tail keywords through continuous search term analysis during campaign period

Keyword group operational direction

Maximized airline ticket sales revenue through strategy of organizing keyword groups such as brand, general, competitor, and sales into respective campaigns

Departure, destination, stopover, major city keyword variations

Enhanced advertising efficiency and brand awareness by extracting detailed keywords reflecting departure, destination, stopover, and major city regional information for advertising

Case Study 03.

LG SIGNATURE Branding Campaign

Conducted LG Electronics' premium product line LG SIGNATURE global branding campaign for 4 years total. Executed advertising across various media including YouTube, GDN, TTD, DV360, Meta, CTV, and OTT in 16 countries globally.

+134%

VTR increase (Video)

+187%

CTR increase (Banner)

Mission

Elevate premium brand perception and increase brand awareness

Accomplishment

Analysis for brand awareness increase

Increased contribution through correlation analysis between periodically conducted country-specific brand research (offline) results and media

Conversion measurement through high-involvement behavior analysis

Improved efficiency through purchase-stage high-involvement behavior analysis based on high-priced product characteristics with limited online conversions

Leading global media operations

Pioneered introduction and operation of New Tech Media such as DSP, CTV, OTT, GMP (CM, DV360), and DCO

Case Study 04.

LG Life's Good Campaign

LG Electronics' brand slogan Life's Good rebranding campaign conducted in major countries including the US and Korea. Primarily operated on social channels including YouTube, Instagram, and TikTok, ensuring efficient delivery through well-integrated influencers with diverse characteristics.

1,109M

Total 1.1 billion views achieved across 9 countries

4,903M

Total 4.9 billion reach secured

Mission

Secure views and reach for brand awareness

Accomplishment

View maximization strategy

Maximized views through YouTube VVC strategy, Meta and TikTok view optimization strategies

Organic connection between each medium

Configured customized targeting matching creative, operated sequencing strategy following message flow

Auxiliary metric optimization for awareness increase

Confirmed brand awareness through Brand Lift Survey, conducted tests to find appropriate frequency

Case Study 05.

Hankook Tire Global Campaign

Campaign targeting 7 major European countries and 5 North/Central/South American countries, aimed at securing impression share for general keywords like "Tire" and increasing landing page traffic. Media included Google Ads search advertising and display advertising through DSP platform TTD.

+123%

search ads impression share achievement rate

+145%

website traffic improvement

Mission

Enhance brand awareness by expanding general keyword impression share

Accomplishment

Country-specific keyword strategy

Secured impression share and improved conversion performance through brand, competitor, and general keyword segmentation

Budget allocation for efficient campaign operations

Budget allocation considering tire replacement seasonality, regional/continental tire search volume, and brand keyword search volume

KPI achievement through micro-managing

Conducted micro-managing including keyword-specific bid adjustments, time-of-day bid optimization, and user targeting

Asset updates for improved ad quality

Enhanced top search result placement through asset updates including RSA, sitelinks, callouts, and image extensions

Case Study 06.

LG D2C Promotion Campaign

Conducted discount promotions targeting up to 8 countries to strengthen D2C. Operated to offset existing retailer sales volume, increase traffic to proprietary channels, and boost direct sales revenue. Achieved significant sales increases even during regular periods outside major event periods.

+225%

sales increase rate

-37%

cost per purchase decrease

Mission

Expand website traffic and maximize sales

Accomplishment

Country-specific media weight proposal

Selected country-specific budgets based on member acquisition and sales standards, distinguished strategic and non-strategic countries

Purchase conversion optimization

Maximized use of purchase conversion goal products within media such as Pmax

Personalized message delivery

Delivered diverse messages through target combinations matching creative and differentiated period-specific creative planning

Attribution model considering D2C characteristics

Media contribution analysis and media optimization toward member registration and purchase conversion

Case Study 07.

Hyundai IONIQ5 & KONA Japan Campaign

Hyundai Motor Company's re-entry into the Japanese market centered on electric vehicle online sales strategy, with digital campaigns to strengthen sales. The goal was to secure quotations (test drive estimates) for Hyundai vehicles including IONIQ5, KONA, and NEXO, operating across various media including search engines (Google, Yahoo) and display (LINE, X, Yahoo).

+131%

quotation increase rate

+147%

website traffic improvement

Mission

Expand brand awareness through improved website traffic and increase quotation acquisition

Accomplishment

Keyword group operational direction

Secured impression share and improved conversion performance through brand, competitor, and general keyword segmentation

Seasonal budget allocation

Proposed operations and budget allocation considering seasonality including seasonal event promotions and new vehicle launches

Tech-driven optimization

Keyword filtering and targeting recommendations based on keyword & landing page A/B test results

Media-specific optimization strategies

Operated specialized ad products by medium aligned with campaign objectives and proposed optimization plans for creative and targeting through Lesson & Learn

Case Study 08.

LG Breeze Branding Campaign (LG brid.zzz)

Korea-targeted campaign for LG Electronics' new product brid.zzz, operated to increase views for branding. Executed video advertising on YT, Meta, Naver, Kakao, and TikTok.

+133%

search volume increase rate

+233%

search volume improvement compared to pre-advertising

Mission

Increase brand awareness through ad video view rate improvement and drive purchases through Breeze targeting (visitor and purchase intent-based)

Accomplishment

Media-specific target operations

Operated media-specific targets using not only major interest targets but also Meta and TikTok's detailed interests and #(hashtags)

Lesson & Learn from various ad products

Researched methods to maximize performance using various ad products such as YT's MasterHead, Select, Naver's NOSP, and SMR

Early KPI achievement through flexible operations

Daily report for daily performance checks and monthly media mix updates based on operational performance, operating media and products according to results

Case Study 09.

Oakwood Premier Hotel Campaign

Always-on campaign to increase official website room reservations targeting domestic customers. Significantly increased official website reservation numbers using various media including Naver brand search, power links, Kakao bizboard, and Meta advertising.

+129%

room reservation numbers

+156%

website traffic improvement

Mission

Increase hotel official website traffic and reservation numbers

Accomplishment

Purchase conversion optimization

Improved cost per conversion using Meta, PMax, and other conversion campaigns

Location-specific targeting for branding

Understood hotel location customer needs through search keywords and creative messaging strategy, then applied branding strategy

Hotel booking site behavior analysis

GA4 event tagging and site analysis for customer behavior analysis on reservation site

Insight provision through A/B testing

Provided insights and increased performance through continuous A/B testing of advertising media and creative

Case Study 10.

WINCUBE Toasty US Launch Campaign

US launch campaign for a service enabling bulk gift card distribution to enterprises, aimed at acquiring new corporate customers (DB) and member registrations as a market latecomer. Executed Google Ads search advertising and LinkedIn, Quora, Blind, DV360 Display advertising.

+4,000

customer leads acquired

+200

new corporate customers acquired

Mission

Collect high-quality leads and acquire new corporate customers

Accomplishment

Secured effective traffic through B2B keyword discovery

Increased corporate customer registrations and meeting conversions through continuous B2B keyword discovery

Micro-targeting based on media characteristics

Operated micro-targeting considering each medium's characteristics such as LinkedIn's job titles/levels and DV360's diverse 3rd-party audiences

Webpage GTM tagging support

Supported webpage and various promotional page GTM tagging and derived insights through performance analysis

A/B test-based ad optimization

Maximized KPI achievement through A/B testing of landing pages, creative, targeting, and optimization objectives

Case Study 11.

IsNTree US/Southeast Asia Performance Campaign

IsNTree's first global performance marketing operation targeting US/Southeast Asia (Singapore, Malaysia, Philippines, Vietnam), conducting retail channel (Amazon, Shopee) campaigns utilizing Google, Meta, TikTok, and Amazon DSP.

3.18x

search advertising CTR

+371%

North America ROAS

Mission

Increase awareness within retail channels like Amazon and Shopee and boost sales

Accomplishment

Country-specific operational strategy through target analysis

Monthly keyword operations through country-specific characteristic analysis and seasonality reflection

US Amazon DSP operations

Performance improvement through utilization of diverse targets and inventory provided by Amazon DSP. External media ad performance tracking through Amazon Attribution tag issuance

Sales expansion through Southeast Asia Shopee-media conversion integration

Strengthened operational strategy through Meta CPAS advertising, operated conversion-goal search ads through Google-Shopee conversion integration and additional Demandgen, Pmax operations using product feeds

Ad creative optimization and guideline provision

Planned and produced ad creative to increase purchase conversions. Provided creative guidelines based on superior creative from creative A/B testing

Case Study 01.

Samsung Electronics Performance Marketing Operation Consulting

Established detailed performance marketing operational strategies aligned with business and market environment Supported customized fine-tune guidance in response to rapidly changing AI environment and emergence of various solutions Achieved significant improvement in [ROAS, CPA, and other core metrics] through sophisticated optimization consulting.

-12%

cost per conversion vs. pre-strategy implementation

+18%

ROAS vs. pre-strategy implementation

Mission

Maximize traffic and purchase conversions during new product launches and promotional periods

Accomplishment

Integrated media mix strategy proposal

Proposed optimal advertising investment strategies aligned with business objectives and market conditions across Paid Search / Shopping / Social / Display / Affiliate

Market and competitor analysis-based guideline distribution

Analyzed brand search volume, competitor's key advertising channels, messages, strengths/weaknesses, and derived opportunity factors (positioning) for brand targeting

Insight derivation through integrated data analysis

Derived insights on optimal targeting and purchase journey utilizing digital media (Google Ads, Meta, TikTok, Amazon, DSP, Awin) and log analysis tools (GA4, Adobe Analytics, Appsflyers)

AI optimization solution implementation support (fine-tune)

Provided fine-tune guides for effective operation of latest AI solutions＊ based on 16 years of digital media operation know-how

＊Single Solution (Smart-bidding / Demand-Gen),
＊End-to End Solution (P-max, AI Max, A+ Sales)

Case Study 02.

Samsung Electronics Global Data Integration and Marketing Integrated Dashboard

Integrated all digital marketing data from 50+ overseas subsidiaries into Google Cloud and planned enterprise-wide data hub and performance dashboard enabling rapid performance identification and decision-making from C-Level to all marketing personnel.

Global 50+ subsidiaries X 20+ global media

Planned and analyzed 10+ various dashboards

Mission

Secure 'Single Source of Truth' enabling data integration and enterprise-wide consistent performance measurement from fragmented data with different structures

Accomplishment

Proved global advertising platform data capabilities

Built stable data pipelines connecting thousands of accounts without errors based on deep understanding of global platform APIs including Google Marketing Platform (DV360, SA360, CM360), Meta, TTD, and Snapchat

Integrated data design spanning entire market journey

Designed SQL query logic joining advertising data with Adobe Analytics, CRM data, and sales data to build full funnel data

Planned global dashboard reflecting 'marketing perspective'

Designed sophisticated integrated schema aligned with business logic by advertising platform, not just data storage. Built marketing dashboard enabling rapid decision-making by enterprise marketing personnel

Data analysis supporting business-level decision-making

Established data analysis foundation enabling rapid response to C-Level ad-hoc analysis requests such as new product launch performance reports. Served as core axis of 'data-driven decision-making' rather than simple data provider

Case Study 01.

Samsung Electronics Digital Marketing Simulation Training

Conducted theory covering entire digital marketing landscape and platform practice using proprietary simulation 'A-Bridge' to enhance capabilities across all digital marketing positions. As proven by annual average trainee review of 4.5/5.0, participants experienced effective marketing capability enhancement with high satisfaction.

+500

cumulative trainees

4.6 / 5.0

average review score

Mission

Effectively secure practical capabilities of marketing-related personnel through theoretical knowledge and practice of major digital marketing platforms

Accomplishment

Simulation program A-Bridge provision

Transforms education paradigm through proprietary 'A-Bridge' incorporating advertising operation know-how. Strengthens practical capabilities by experiencing major marketing platforms including search, display, shopping, and social advertising through scenario-based missions

Solid theoretical education reflecting latest trends

Delivers high-density strategic response measures from brand perspective and latest trends, as well as understanding advertising platform operating principles, to preemptively respond to rapidly changing digital environment

Performance-verified expert instructors

Live insights and immediate feedback from veteran field experts with 10+ years experience are key factors elevating trainee satisfaction

Global SEO for 84 Samsung.com sites
Global SEO for TV division
Global performance marketing consulting for Mobile division
SEO for Samsung.com B2B site redesign
Global SEO for Monitor division
SEO for Samsung Semiconductor site redesig

Global SEM for lg.com HA & TV divisions
LG Signature global branding campaign
OLED TV commerce marketing
Life's Good global branding campaign
Member's Day D2C marketin

Global SEO for hyundai.com across 14 countries
Global SEO for Genesis official site
Marketing performance measurement consulting across 50 countries
Performance marketing in Japan for IONIQ & KONA

Standardization consulting
for performance analysis across 30 kia.com sites

Global performance advertising & analytics campaigns

Global SEO for Mwave site
Global SEO for Mama site
Global SEO for official YouTube channel
SEO for CJ ENM official site redesig

Global SEO for CGV international sites

Global performance advertising & analytics campaigns

Performance advertising & analytics campaigns for domestic site
SEO for official site redesign

SEO Audit consulting for international sites

Performance advertising & analytics campaigns for US & Southeast Asia

Global SEO & SEM across 8 countries

SEO for English and Russian sites

SEO & SEM for Korean site

Global performance advertising & analytics campaigns

Global SEM

Global SEO consulting

SERVICE

INDUSTRY

SERVICE

INDUSTRY

Established sustainable quality foundation

Established HQ governance

Global standardization

Established HQ governance

Implemented performance management system

Global standardization

Implemented sustainable SEO operating system

Internalized SEO operations

Successful localization

Established HQ governance

Implemented search-friendly system

Secured stable traffic acquisition channel

Implemented sustainable SEO operating system

Established HQ governance

Secured search channel growth structure

Separate KPI setting by country

Operational metric establishment through CDJ analysis

Highly relevant ad asset operations

Search term management system application

Country-specific campaign/budget strategy

New keyword discovery

Keyword group operational direction

Departure, destination, stopover, major city keyword variations

Analysis for brand awareness increase

Conversion measurement through high-involvement behavior analysis

Leading global media operations

View maximization strategy

Organic connection between each medium

Auxiliary metric optimization for awareness increase

Country-specific keyword strategy

Budget allocation for efficient campaign operations

KPI achievement through micro-managing

Asset updates for improved ad quality

Country-specific media weight proposal

Purchase conversion optimization

Personalized message delivery

Attribution model considering D2C characteristics

Keyword group operational direction

Seasonal budget allocation

Tech-driven optimization

Media-specific optimization strategies

Media-specific target operations

Lesson & Learn from various ad products

Early KPI achievement through flexible operations

Purchase conversion optimization

Location-specific targeting for branding

Hotel booking site behavior analysis

Insight provision through A/B testing

Secured effective traffic through B2B keyword discovery

Micro-targeting based on media characteristics

Webpage GTM tagging support

A/B test-based ad optimization

Country-specific operational strategy through target analysis

US Amazon DSP operations

Sales expansion through Southeast Asia Shopee-media conversion integration

Ad creative optimization and guideline provision

Integrated media mix strategy proposal

Market and competitor analysis-based guideline distribution

Insight derivation through integrated data analysis

AI optimization solution implementation support (fine-tune)

Proved global advertising platform data capabilities

Integrated data design spanning entire market journey

Planned global dashboard reflecting 'marketing perspective'

Data analysis supporting business-level decision-making

Simulation program A-Bridge provision

Solid theoretical education reflecting latest trends

Performance-verified expert instructors

Consumer Electronics

Automotive & Parts

Entertainment & Media

Airline & Hotels

Cosmetics

Medical Services

NGO

Others