LG Electronics TV Global Google Shopping Ads Campaign

Service
E-Commerce
Target Country
UK, France, Germany, Italy, Spain
Progression Period
5 months (in progress)
Media
Google

Challenge

  • Increase LG.com TV sales.
  • Boost potential buyers’ traffic to LG.com.

Solution

  • Integrate new and old ad campaigns (Performance Max and Smart Shopping).
  • Target high-involvement users by upgrading Google Audience Signal.