LG Electronics TV Pure Retailer Campaign
- Service
- E-Commerce
- Target Country
- UK and Singapore
- Progression Period
- 2 months (in progress)
- Media
- Currys, Lazada and Shopee
Challenge
- Increase LG.com TV sales.
- Improve ROAS (Return On Advertising Spend).
Solution
- Optimize on- and off-site ads within distributors (Link Google with Facebook).
- Optimize bids by product based on distributor inventory management.