LG gram(Monitor, Cinebeam, Tonefree, Xboom) Global Campaign
- Service
- Performance Ads
- Target Country
- USA, Germany, Japan
- Progression Period
- For about 3 years
- Media
- Google Display Network, Yahoo, Google Search Engine Marketing(SEM)
Challenge
- Increase the brand awareness of the LG gram laptop.
Solution
- Conduct audience targeting by profiling existing buyer audiences.
- Conduct operations based on an analysis of local channels.
- Conduct promotions by using seasonal elements.