- Digital Analytics
- Target Country
- South Korea
- Progression Period
- Aug. 2020 – Oct. 2021
- Google Tag Manager, Google Analytics, Kakao, Facebook
- Unify conversion metrics for each campaign.
- Build an analytics environment tailored to campaign strategies.
- Verify hypotheses and derive analytical insights.
- Compare data processing criteria between analytics tools (GA vs. AA) and establish unified conversion metrics.
- Unify tagging application/management through Google Tag Manager.
- Build a raw data-based DB using Google Analytics API.
- Identify key customers through a campaign operation optimization report and hypothesis verification.