Digital Analytics
Target Country
South Korea
Progression Period
Aug. 2020 – Oct. 2021
Google Tag Manager, Google Analytics, Kakao, Facebook


  • Unify conversion metrics for each campaign.
  • Build an analytics environment tailored to campaign strategies.
  • Verify hypotheses and derive analytical insights.


  • Compare data processing criteria between analytics tools (GA vs. AA) and establish unified conversion metrics.
  • Unify tagging application/management through Google Tag Manager.
  • Build a raw data-based DB using Google Analytics API.
  • Identify key customers through a campaign operation optimization report and hypothesis verification.