Paid Search
Artience’s Paid Search strategy made with
more than 10 years of global search advertising know-how
A differentiated strategy is required according to advertising goals and countries.
Artience provides customized services such as campaign structure, keyword selection, performance analysis, and advertising optimization based on its know-how of operating search ads in over 50 countries for more than 10 years.
You cannot succeed in global advertising without a segmented strategy that considers each country's trends. Experience the unique solution of Artience that can customers want to achieve the goals customers want based on the know-how acquired through many years of search advertising in various countries.
1. CUSTOMER-SPECIFIC PLANNING
Media selection and differentiation strategy according to business goals and countries
Successful marketing requires localization customized for each country’s market conditions and trends.
By analyzing current trends and predicting future situations based on years of global advertising operation history, Artience provides successful know-how for selecting media, establishing a budget, and composing differentiated ad assets for each country.
2. SUCCESSFUL AD OPERATIONS
Integrative data analysis, real-time performance monitoring, and issue detection
As the CDJ (customer decision journey) becomes increasingly complex, it is critical to monitor performance from multiple angles and optimize the results in real time.
Artience integrates and manages multi-platform data by building internal DB and uses the results to analyze and optimize performance from various angles.
Additionally, Artience minimizes the occurrence of issues through an automated internal alert system.
3. REPORTING
Extracting Multi-faceted Insights and Providing Data Visualization with Dashboards
Artience analyzes integrated data using the internal DB to provide multi-angle insights about performance trends/keywords by period, ad phrases, and performance by object including audience.
Artience also provides a visualization reporting service that enables data updates using dashboard tools such as Tableau or Google Data Studio on a daily basis.
CASE STUDY OF Paid Search
