Establishment of a performance analysis environment for LG Electronics Home Appliance GMP campaigns

Service
Digital Analytics
Target Country
3 countries worldwide
Progression Period
Aug. 2020 – Mar. 2021
Tool
Google Tag Manager, Google Analytics, Facebook, Campaign Manager, The Trade Desk

Challenge

  • Establish a conversion optimization environment for each medium.
  • Establish a user behavior comparison analysis environment for each product.
  • Establish a user interaction data collection environment.

Solution

  • Design the tagging structure by taking into account the goals/purposes of the campaign.
  • Insert media-specific tags through Google Tag Manager.
  • Write JavaScript variables and triggers customized to the page environment.