- Digital Analytics
- Target Country
- 3 countries worldwide
- Progression Period
- Aug. 2020 – Mar. 2021
- Google Tag Manager, Google Analytics, Facebook, Campaign Manager, The Trade Desk
- Establish a conversion optimization environment for each medium.
- Establish a user behavior comparison analysis environment for each product.
- Establish a user interaction data collection environment.
- Design the tagging structure by taking into account the goals/purposes of the campaign.
- Insert media-specific tags through Google Tag Manager.