- Service
- Digital Analytics
- Target Country
- 6 countries worldwide
- Progression Period
- Mar. 2021 – Present
- Tool
- Adobe Analytics, Adobe Launch, Google Analytics, Google Tag Manager, Similarweb, Tableau
Challenge
- Establish an integrated analysis environment for Samsung Semiconductor Global Official Website.
- Analyze visitor behaviors and establish UX improvement strategies based on the results of the analysis.
- Establish and operate dashboards for each marketing KPI.
Solution
- Build an integrated analysis environment through Adobe Analytics and Adobe Launch.
- Support the establishment of KPIs for each marketing funnel and establish performance monitoring dashboards.
- Suggest the direction of website operation based on a comparison of the performance of each visited channel and a website behavior analysis.