Digital Analytics
Target Country
6 countries worldwide
Progression Period
Mar. 2021 – Present
Adobe Analytics, Adobe Launch, Google Analytics, Google Tag Manager, Similarweb, Tableau


  • Establish an integrated analysis environment for Samsung Semiconductor Global Official Website.
  • Analyze visitor behaviors and establish UX improvement strategies based on the results of the analysis.
  • Establish and operate dashboards for each marketing KPI.


  • Build an integrated analysis environment through Adobe Analytics and Adobe Launch.
  • Support the establishment of KPIs for each marketing funnel and establish performance monitoring dashboards.
  • Suggest the direction of website operation based on a comparison of the performance of each visited channel and a website behavior analysis.