Global Paid Search for LG Electronics Home Appliances
- Service
- Paid Search
- Target Country
- 46 countries worldwide
- Progression Period
- In progress (for about 6 years)
- Search Engine
- Google, Yahoo, Bing, Yandex and other partner sites
Challenge
- Contribute to increasing LG brand awareness and sales in each country.
Solution
- Operate integrated media advertising using SA 360.
- Enhance report visualization and analysis with Google Data Studio.