LG Electronics Signature Series Global Paid Search
- Service
- Paid Search
- Target Country
- 16 countries worldwide
- Progression Period
- In progress (for about 2 years)
- Search Engine
- Google, Yandex, Yahoo, Bing
Challenge
- Reinforce LG SIGNATURE brand awareness by country and induce website visits and conversions.
Solution
- Maximize site inflow and conversion by differentiating the budget/keyword/landing pages based on the customer’s decision journey.