LG Electronics TV Global Paid Search
- Service
- Paid Search
- Target Country
- 25 countries worldwide
- Progression Period
- In progress (for about 5 years)
- Search Engine
- Google, Yahoo, Yandex
Challenge
- Contribute to increasing global subsidiaries’ sales of OLED TVs and NanoCell TVs.
- Strengthen global brand awareness and search share.
Solution
- Enhance operational efficiency based on five-year advertising history data.
- Establish sales indicators according to advertising performance to measure the contribution of search ads to sales.