Paid Search
Target Country
25 countries worldwide
Progression Period
In progress (for about 5 years)
Search Engine
Google, Yahoo, Yandex


  • Contribute to increasing global subsidiaries’ sales of OLED TVs and NanoCell TVs.
  • Strengthen global brand awareness and search share.


  • Enhance operational efficiency based on five-year advertising history data.
  • Establish sales indicators according to advertising performance to measure the contribution of search ads to sales.