LG Home Appliance Global GMP Campaign Nanocell, HA (WM)

Service
Performance Ads
Target Country
17 countries including Singapore, Italy, Germany, Portugal, the Philippines, Greece and Vietnam
Progression Period
7 months
Media
GMP(DV360, CM360, GA360), Google Display Network, YouTube, Facebook & Instagram

Challenge

  • Increase the brand awareness of LG Home Appliances’ Washing Machines.

Solution

  • Optimize campaign operations through creative analysis.
  • Operate sophisticated targeting strategies to optimize the marketing funnel.
  • Concentrate on strategic operations by executing smart campaigns using Google machine learning.
  • Diversify exposure by target through GMP-based rich media operations.