LG SIGNATURE Global GMP Campaign

Service
Performance Ads
Target Country
USA, Germany, UK, Australia, Russia, Spain, Italy, Japan, Taiwan, Sweden and Norway
Progression Period
2019~ present
Media
GMP (DV360, SA360, CM360, GA360), Google Display Network, YouTube, Yahoo (Japan), Yandex (Russia), The Trade Desk (TTD), Facebook & Instagram, LinkedIn

Challenge

  • Global expansion of LG SIGNATURE Brand awareness.

Solution

  • Optimize campaign operations through creative analytics.
  • Analyze advertising effectiveness/contribution based on the consumer’s decision journey.
  • Optimize campaign operations through audience analysis and advertisement exposure space analysis.