Target Country
76 countries in North America, Latin America, Europe, Asia and Africa.
Progression Period
5 years
Search Engine
Google, Bing, Yandex, Baidu


  • Absence of integrated SEO execution and management standards/processes due to separate website operations in each country.
  • Shortage of contents and a website environment that is unfriendly to search engines including poor accessibility.
  • A CMS environment that makes it difficult to modify or add SEO-related elements to the website.
  • Existence of issues with the matching accuracy of search exposure websites by region.
  • Absence of global SEO data monitoring and performance analysis.


  • Reinforce operational governance by establishing global SEO policies and conducting SEO workshops by region.
  • Enhance content while reorganizing the website into a search engine-friendly structure.
  • Promote function & system planning to manage SEO elements effectively while striving for internationalization within the CMS.
  • Add technical elements to strengthen the search engines’ local targeting.
  • Create and report an environment for organic search traffic and data linkage analysis for search engines.