- Service
- Paid Social
- Target Country
- UK, Germany, France, Spain, Italy, Mexico, Brazil and India
- Progression Period
- 3 months
- Media
- Facebook, Instagram
Challenge
- Achieve sales targets for products on the retailer site.
- Refine targeting and deliver personalized messages.
- Target specific segments with a high degree of sales contribution.
Solution
- Increase product awareness using global influencers’ review videos.
- Pursue creative composition of customized messages according to consumer interests.
- Increase purchases through promotional banners and retargeting.
- Operate cross-media targeting through GMP.