The LG Electronics H&A Clothing Care Campaign Project

Service
Paid Social
Target Country
UK, Germany, France, Spain, Italy, Denmark, Sweden and Greece
Progression Period
4 months
Media
Facebook, Instagram

Challenge

  • Conduct LG Clothing Care campaigns and encourage participation in them.
  • Induce purchase conversion by improving brand awareness.
  • Hold #Care For What You Wear events.

Solution

  • Set strategic campaign goals and promote creative optimization.
  • Operate sophisticated targeting strategies to optimize the marketing funnel.
  • Increase brand awareness and induce product purchases through retargeting.
  • Predict and improve advertising performance using machine learning.